In the competitive pharmaceutical landscape, the efficiency of your field force is directly tied to your bottom line. A Master Call Plan (MCP) is not just a schedule; it's a strategic asset that ensures optimal market coverage and maximizes the productivity of every Medical Representative (MR).
The Challenge of Manual Routing
Traditionally, sales routes were planned based on geography or gut feeling. This often led to:
- Uneven Coverage: High-potential pharmacies visited too infrequently, while low-value ones received too much attention.
- Wasted Time: Reps spending more time driving than selling due to inefficient zigzag routes.
- Lack of Visibility: Managers having no real-time insight into whether the plan was actually being followed.
Enter Smart MCP (Master Call Plan)
Modern Distribution Management Systems (DMS) like AM Medtech's solution integrate intelligent route planning directly into the core workflow. Here's how it transforms operations:
1. Frequency-Based Scheduling
Not all customers are equal. Our system allows you to classify pharmacies (e.g., Platinum, Gold, Silver) and assign visit frequencies automatically (e.g., F4 - Weekly, F2 - Bi-weekly). This ensures your best customers get the attention they deserve.
2. Visual Route Optimization
With integrated maps, managers can visualize customer locations and assign them to specific days (e.g., "Monday Route"). This visual approach highlights inefficiencies instantly—if a Monday route spans two opposite ends of the city, you'll see it and fix it immediately.
3. Real-Time Compliance Tracking
A plan is only good if it's executed. GPS check-ins verify that the rep actually visited the location. The system compares the Planned vs. Actual visits, providing a clear "Compliance Score" for each rep.
Success Story
One of our partners reduced their field travel costs by 25% while increasing daily visits per rep from 12 to 15, simply by optimizing their MCPs using our Route Management module.
Conclusion
Smart Route Planning is a low-hanging fruit for efficiency. It requires no extra effort from the rep but yields massive gains in productivity. By digitizing your MCP, you turn travel time into face time.